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Research released this week finds that many online retailers use so-called dark patterns to influence what shoppers decide to purchase. Cracking down on the practice could be difficult.
We predicted that the opinions and voting preferences of 2 or 3 per cent of the people in the two bias groups – the groups in which people were seeing rankings favouring one candidate – would shift toward that candidate. What we actually found was astonishing. The proportion of people favouring the search engine’s top-ranked candidate increased by 48.4 per cent, and all five of our measures shifted toward that candidate. What’s more, 75 per cent of the people in the bias groups seemed to have been completely unaware that they were viewing biased search rankings. In the control group, opinions did not shift significantly.
Military's 'sock puppet' software creates fake online identities to spread pro-American propaganda
Reddit is being regularly manipulated by large financial services companies with fake accounts and fake upvotes via seemingly ordinary internet marketing agencies.