But financials are just a small part of what makes Facebook so powerful. Here are some ways it dominates human attention:

• More than one billion people use Facebook each day. 1/4 of all time spent on the internet is spent using Facebook.

• For many people, Facebook is the internet. It’s the first place most people go to announce weddings, births, deaths, and other major life events.

• Facebook is increasingly the place where people consume other forms of media.