The Zuckerberg Files is an archive of all public utterances of Facebook’s founder and CEO, Mark Zuckerberg. It includes transcripts and bibliographic data of all publicly-available content from 2004-2014 representing the voice and words of Zuckerberg, including blog posts, letters to shareholders, media interviews, public appearances and product presentations, and quotes in other sources.

But financials are just a small part of what makes Facebook so powerful. Here are some ways it dominates human attention:

• More than one billion people use Facebook each day. 1/4 of all time spent on the internet is spent using Facebook.

• For many people, Facebook is the internet. It’s the first place most people go to announce weddings, births, deaths, and other major life events.

• Facebook is increasingly the place where people consume other forms of media.

Fake news didn’t throw the election. It was a symptom, not a cause.

In the wake of one of the most tumultuous election cycles in recent memory, many people are criticizing social media outlets – namely Facebook –...

Facebook has responded to widespread criticism of how its Newsfeed algorithm disseminates and amplifies misinformation in the wake of the Trump victory in the..

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.

We live in an era of increasing automation. But as machines make more decisions for us, it is increasingly important to understand the algorithms that produce their judgments.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.

When the messaging service WhatsApp announced last month that it was starting to share some of its users’ online information with Facebook, its parent company, many users expressed anger that their digital privacy could be at risk.

Ad buying agency Publicis Media was told by Facebook that the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%

The German consumer watchdog has threatened legal action against WhatsApp over its hugely controversial data sharing deal with Facebook.