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Samsung Ads, named one of Ad Age’s Best Places to Work 2020, is Advanced TV Advertising built on the largest, most powerful source of TV data.
The ads appeared sometime in 2016 but it is now escalating
Skip YouTube video sponsors (browser extension). Contribute to ajayyy/SponsorBlock development by creating an account on GitHub.
For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling that their users did not want their browsing activity tracked. Despite long hours and backing from...
Once in control, they can silently push new ad-filled "updates" to those users.
As smarter vehicles become troves of personal information, get ready for coupon offers at the next stoplight.
As Amazon.com Inc. builds out its advertising services and sales team, it increasingly impinges on the turf of two other tech titans, Facebook Inc. and Alphabet Inc.’s Google.
Ad-tech firm Criteo likely to cut its 2018 revenue by more than a fifth after Apple blocked ‘pervasive’ tracking on web browser Safari
Amazon wants to boost its search and video advertising opportunities, as well as help companies advertise across the web.
Fake traffic was sent to pages containing ads for JPMorgan Chase, Visa, Amazon, KFC, and other big brands. "We don’t take this sort of thing lightly,” a JPMorgan spokesperson told BuzzFeed News.
The social-media company is changing its video-ad strategy again, potentially amplifying tensions with many publishers who were already frustrated with their inability to earn significant money from videos posted on the platform.
Targeted advertising is at the heart of the largest technology companies today, and is becoming increasingly precise. Simultaneously, users generate more and more personal data that is shared with advertisers as more and more of daily life becomes intertwined with networked technology. There are many studies about how users are tracked and what kinds of data are gathered. The sheer scale and precision of individual data that is collected can be concerning. However, in the broader public debate about these practices this concern is often tempered by the understanding that all this potentially sensitive data is only accessed by large corporations; these corporations are profit-motivated and could be held to account for misusing the personal data they have collected. In this work we examine the capability of a different actor -- an individual with a modest budget -- to access the data collected by the advertising ecosystem. Specifically, we find that an individual can use the targeted advertising system to conduct physical and digital surveillance on targets that use smartphone apps with ads.
The social network allowed advertisers to buy ads specifically targeting "Jew haters" and people who were "interested in" other anti-Semitic topics, according to a new report from ProPublica.
The publication found that Facebook's advertising portal contained a number of anti-Semitic categories ad-buyers could use to help target their ads on Facebook. These categories, which have since been removed, included "Jew haters," "How to burn Jews,” and “History of ‘why jews ruin the world," and "Hitler did nothing wrong."
These repugnant "categories" were apparently created automatically because a small number of Facebook users listed them on their profiles under "interests" or "fields of study." Facebook's advertising tools automatically generate ad categories based on these fields.
In a recently published paper, researchers at the University of Washington demonstrate that practically anyone can spend a little cash and track, in relatively real time, the location of a human target. That's digital surveillance, made available to any and all with money on hand, brought to the masses by your friendly neighborhood Silicon Valley disrupters.
The idea is straightforward: Associate a series of ads with a specific individual as well as predetermined GPS coordinates. When those ads are served to a smartphone app, you know where that individual has been.
"The first step to enable location tracking using ads is to obtain the target’s MAID [Mobile Advertising ID] by sniffing their network traffic (see below), which allows us to specify ads to only be served to the target device," explain the study authors. "Then we create a series of ads, each targeted at that MAID, but each also targeted at a different GPS location. This creates a geographical grid-like pattern of ads. Then we can observe which of these ads gets served, and this indicates where the target actually was."